About This Course

Business Fundamentals & Strategy walks you through the core building blocks of running and growing a business in the Indian market — from strategy and positioning to day-to-day operations. You'll study real approaches used by Indian D2C brands and startups, and finish with a basic business plan you can apply to your own idea.

What you'll learn

• How to frame a business strategy using SWOT and Porter's five forces
• How to read basic unit economics and a simple P&L
• How Indian D2C brands positioned themselves against larger incumbents
• How to structure and pitch a one-page business plan